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Haydar Yenigün, Ford Otosan General Manager: “Key to Continuity is Designing Innovative and High Valued Solutions”

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Haber Eklenme Tarihi : 27.08.2018 11:47:00

The automotive industry is undergoing massive change globally. As the production models are reinvented with smart production, the key competencies are also redefined in the industry. Along with the sharing economy, self-driving and electric vehicles are spearheading a strong trend toward change in the automotive industry.

What are your thoughts about the development of the Turkish automotive industry? What do you think the priorities of the Turkish automotive industry should be?
The automotive industry in Turkey continues to elevate its position in the world year over year by increasing production and exports through new product and capacity investments. In addition to that, the industry is building on its R&D capabilities which is crucial in terms of competing with the global companies. These developments indicate that the automotive industry will continue to be the driving force of the Turkish economy in the coming years. Digitalization is currently affecting the automotive industry and its components as much as almost every other industry. In order to be a part of the transformation, designing and developing innovative and high-value solutions is among our top priorities. Therefore, R&D efforts, developing new technologies to improve efficiency and competitiveness, adopting innovation are all key to business sustainability.
What do you see in the future of the automotive industry in Turkey and the world?
The automotive industry is undergoing a massive change globally. As the production models are reinvented with smart production, the key competencies are also redefined in the industry. Along with the sharing economy, self-driving and electric vehicles are spearheading a strong trend toward change in the automotive industry. We keep seeing more and more prototype vehicles being unveiled. Ford is also working on smart mobility, electric and autonomous vehicles with firm and rapid steps. Ford announced their plan to expand its electrified vehicle lineup with a total of 40 vehicles globally, which will include 16 full battery electric vehicles by 2022 with an investment of $11 billion.
Please tell us about your projects and goals.
In 2017, we announced that we would increase our production capacity with an investment of US $52 million to meet the growing demand from our export markets. Once the investment phase is completed in September 2018, the total vehicle production capacity of our company will rise from 415,000 units to 455,000 units.
Ford Trucks, our heavy commercial vehicle brand, is currently expanding its dealer network globally in line with its goal of having a presence in 50 countries in 2020. In this context, we also started to work on producing the domestic transmission by investing $49.5 million with the aim of introducing another first in Turkey. We will also hold the world premiere of our new tractor at IAA Hannover. We will increase our global competitiveness with our new tractor targeting long haulage and international transportation.
We believe that digital transformation will play a key role in achieving our vision of becoming Turkey’s most valuable and most preferred industrial company. Our digital transformation program encompasses a wide range of areas from customer experience, product and supply chain to production, employees and product development. We also offer opportunities for in-house entrepreneurs to implement their innovative ideas. Our goal, through all these efforts, is to build a faster, more flexible, more efficient, more competitive and more profitable organization to create higher value in the long run.

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Haydar Yenigün, Ford Otosan General Manager: “Key to Continuity is Designing Innovative and High Valued Solutions”
27.08.2018
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