In order to be ready for the upcoming future, each company needs to define a clever road map which is resilient enough to adapt itself to any further “game changer” development in the market.
The history of Turkish Automotive Industry goes to 1950’s. Ford was the first global OEM who made a JV with Otosan by 1959. The industry started to gain power by the late 1960s when Fiat-Tofaş and Oyak-Renault JVs were established. The trend was followed by more OEMs, e.g. Toyota, Honda, Mercedes-Benz in following years. Since then, the industry keeps its leading position in the total export of Turkey. According to the closing results of 2017, Turkey is the 14th biggest automotive producer in the world, 5th biggest producer in Europe and biggest automotive exporter to EU, which positively distinguish “Automotive Industry” among all others. We believe that even if there will be some ups and downs in the market, automotive industry keeps its strong position in global economy and innovation culture. That’s why we as Cevher Group keep investing in new technologies and state of art softwares and equipments to enhance our pioneering position in the market. Currently 4 main trends are driving Automotive Industry; Electric Cars, Autonomous Vehicles, Car Sharing and Connected Vehicles. In paralel to those main trends in the customer market, there are other big changes and challanges in the manufacturing industry, e.g. Digitalisation, IoT, Deep/Machine Learning and Artificial Intelligence. It is obvious that those trends will gain more and more power in the upcoming future. Therefore, Turkish Automotive Industry has to “focus” much more on those trends in order to sharpen its position in the strongly transforming automotive industry, driven by quite destructive technologies. We believe “Human” factor needs to be in the middle of the “FOCUS” Strategy in order to successfully response the new expectations of the market. We need definetely innovative and well educated people to be able to cope with those new challanges. The Industry has to solve firstly that challange with the support of all relevant authorities and resources. It is clear that the technological developments are re-shaping the whole industry. In order to be ready for the upcoming future, each company needs to define a clever road map which is resilient enough to adapt itself to any further “game changer” development in the market.